How to Implement Creativity via Imagineering ============================================================
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Walt Disney Imagineering is the master planning, creative development, design, engineering, production, project management and research & development arm of The Walt Disney Company.
Its talented corps of Imagineers creates -- from concept initiation through instal!ation -- all Disney resorts, theme parks and attractions, real estate developments, regional entertainment venues and new media projects.
The best source of advice on how to become an Imagineer is from the Imagineers themselves (The Disney Magazine, Winter 1995, page 49):
"[Executive designer and longtime Imagineer] Rolly Crump told me of some advice Walt Disney had given him: Become a student of life, be interested in everything. Be a life sponge, soaking up, observing and recording anything and everything of interest. Develop an attitude where you nev'er stop learning." -- Joe Lanzisero, Senior Concept Designer
"Nev'er pass up the opp0rtunity to see new things, draw things, build things, talk to experts and learn new skills. I learned how to invent machines of all kinds over the years. I've worked as an auto mechanic, machinist, carpenter, factory worker, artist, concept engineer and many other trades. Some were for m0ney and some were just for fun, but I learned from every one of them." -- Bruce S. Johnson, Research and Development
"'Educational Path' doesn't just mean classroom teaching. I think a lot of my education came from working at Disneyland. It also came from taking courses-- psycholinguistics, nuclear biology, wood shop--seemingly unrelated to what I was studying. Taking nothing but design courses might make a good designer, but taking a variety of courses will make a better Imagineer." -- David Durham, Show Designer
"...find out everything you can about everything. If you are an artist--draw, paint, sculpt and write. If you are a writer--read, write, paint and sculpt. You nev'er know what you're capable of doing until you start doing it. More than anything, work hard and stick with it. Remember, the only time you will find success before work is in the dictionary." -- Kevin Rafferty, Show Writer
"Pick a career you really like--I'm not kidding about this--even if it is something other people may tell you is not trendy, 'has no future' or seems to have a low probability of success, like art or botany. I think you can only be successful if you really like what you are doing." -- Ben Schwegler, Research and Development
"Don't give up...Wander far and wide in your quest for experience. Don't just limit it to what you perceive as the world of Disney. Imagineering is always growing, too. It is always looking for new realms, styles and possibilities." -- Larry Nikolai, Show Designer
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More on Disney's Imagineering.
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A while back, I received a detailed email with more information about Disney's Imagineering. I am sure that you can use these important ideas in your organization. Here's the whole message verbatim [bold added].
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How can YOU use these Creativity Strategies?
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Mike,
Your recent PVT reference to Disney's Imagineering reminded me of a seminar I attended, the content of which may be of interest to your readers. Robert Dilts, the seminar leader has made extensive study of successful people and organizations.
The seminar I attended discussed the Disney Creativity Strategy. I will outline the subject for you and your readers in this note and if there is interest in the subject I would be happy to fill in some details.
As we all know creativity requires a special mindset, one where we throw out the rule book and let our minds fre.e associate. By the same token, in order for our creations to succeed they are subject to physical and commercial realities. And there will always be nay-sayers.
Often when people or organizations try to create something they fail miserably. Often this is because people are incongruous about their creations. On the one had they are trying to create. On the other hand they are trying to be realistic. And there is always a voice that is critical of the process.
These three voices, the creator, the realist, and the critic all need to be heard, but not at the same time. According to Dilts, what Disney did was create three separate environments. Disney's creative process starts in the creativity room. In this room no amount of reality or criticism is allowed.
The second step of the process takes place in the "realist" room. In this room the ideas that make it out of the creative room are tested for the real world. What is the budget? Can it be done? Do we have the time, resources, etc?
After filtering the ideas through the realist filters, the process advances to the "critics" room. This is the room where all the nay-sayers get to have their voice. This is too expensive, no one wants cartoons any more, whatever.
For big projects, it is often worthwhile to cycle the ideas that survive the "critics" room through the entire process again. Going back into the creative room allows the creative mindset to refine and enhance given the constraints of reality and critics. The revitalized idea then must pass the reality and critic tests.
After one or more cycles through this system, the ideas are fresh, will stand the test of reality and satisfy the critics. The key is to focus each process. When creating, create. When being a realist be a realist and, only criticize when in the critic mode. You do not necessarily need to separate spaces, but it will help. Once people realize that a room or specific space is reserved for a particular mindset, they will focus their thoughts on the task at hand.
David S. Hayden is a manufacturing manager, freelance writer and author of 7 Easy Steps to CNC Programming ... A Beginner's Guide, and The PC Easy Reader: Because you are NOT a Dummy or an Idiot! David can be reached at
http://clicks.aweber.com/z/ct/?dAMu5fnlrrR7aNq2onOsegWow Dave, what a fabulous contribution to PVT readers! Thanks.
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EXERCISE FOR THE SERIOUS ORGANIZATION BUILDER.
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1. Add the above Creative Strategy to your Operations Manual and use it often.
2. Download an updated (FREE) version of the Business Builder Outline at:
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HELP Profitable Venture Tactics help your colleagues.
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Your business and management colleagues will thank you for being so thoughtful.
What did you learn today that you found most beneficial?
How will you apply what you have learned at work?
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Mike Hayden, Principal/Consultant Your partner in streamlining business.
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About the Author
Mike Hayden is Founder/CEO of Senior Management Services and the Documentation Express in Silicon Valley, California. Mr Hayden is the author of "The Ultimate Career Builder: 7 Steps to Transform your Career." Articles at
http://www.SeniorManagementServices.com/pvt-information.html
