Writing is no longer pure aesthetics. In our technology driven world the written word has acquired an unprecedented relevance. Writing for web businesses is a specialized way of developing content. The concerns of Content designers include not only the readers but also technological aspects relating to the web presence of the content. Writing is no longer static, it is dynamic too!
Content Development these days involves not only the 'knowledge' of subject matter experts (SMEs) but also a specialised skill set to align text matter with web design, image building, compliance, and search engine Optimisation . Combining all these to produce content for a website is a specialised skill. Developing a website with a lot of relevant information may not be sufficient if the link does not appear when potential customers search for the information, if the navigation is not competent or if internal link building is weak.
What goes in-to developing quality content for a website? Is it just the baggage of information, quality checks and add-on services like editing, interesting tag lines or catchy titles? Well, it goes much beyond that! Interlinking of the target product/service with the search/article is crucial. Consistency in content and alliance with the brand image of the company cannot be overlooked. Also, to optimise the utility of web space, the content should project the business point of view synthesizing business goals with key words. Quality content is essential for long term popularity of your website.
As search engines and crawlers rely more and more on semantic indexing the job of a content designer is no longer that of a 'writer', it incorporates challenging combination of qualities of an analyst along with creative skills.
For our experts at ePurple Media, the larger goals of achieving more traffic for the site and converting leads to sales is never out of sight. We strive to align these larger goals with every aspect of web development, including content. ePurple Media provides search specialists who will do search analysis for you and will take care of search engine optimality of your content while not losing sight of your brand image at the same time achieving higher sales with rich, fresh content uniquely tailored for your business needs.
With several years of experience in product selling, brand-image building, search engine optimization and meeting our promise for client deliverables, you would get maximum return on your investments here. Our in- house experts take care of all aspects of web development and provide constant support for crucial aspects like updating your website as Google is known to prefer sites which keep updating themselves with renewed, fresh content.
Online branding is one aspect which will always be an outcome of well framed content. Content should be compatible with web design and should be developed accordingly. Understanding client needs and expertise with industry norms places us in good stead to provide the services we promise.
Aisha Danna is an advertising copywriter & consultant specializing in Search Engine Optimization & Marketing etc. She currently assisting ePurpleMedia experience in delivering effective Internet Marketing ServiceContent Development,Search Engine Marketing, mail at marketing(@)epurplemedia.co.uk
