Screenwriting is often performed by the single individual or a pair. And sometimes other people become involved.
Once in the production phase, a multitude of competencies and groups must necessarily collaborate to successfully commercialise that screenplay.
Creativity can be defined as problem identification and idea generation and innovation can be defined as idea selection, development and commercialisation. This definition goes some way in illustrating the multiple layers and granularity of the process.
Team structures must be manged effectively at each stage for optimum results.
There are essentially four possible structures:
a) The single individual - many single individuals have been known to make significant contributions in their fields - Einstein etc. But can you separate the idea from its influences? Individuals also suffer a high degree of path dependency.
b) The pair. This structure goes some way to overcoming path dependencies but does not benefit from the intellectual cross pollination of large groups.
c) The small group. Intellectual cross pollination increases but so do core and peripheral information pathways, creating hierarchies and restricting information flow.
d) The large group. Very high levels of intellectual cross pollination but an increase in group think, a decline in individual performance, higher evaluation apprehension, an increase in political behaviour and more.
It seems that a pair and small group combinations are most effective overall. But different combinations geared for the specific endeavour produce the best results overall.
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Kal Bishop, MBA
Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at
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