In a recent blog-post, I've dealt on the art of blogging and how it helps. The question however remains as to why you need a blog after all.
A blog is something to one person, quite different to another. For instance, my sister, who is an English teacher, takes her blog as a literary expression of her mind, To her, blogging is only a pleasure. My own blog - on the other hand - is a pleasure plus to an extent, my bread-earner.
Blogging concept therefore varies as much as chalk varies from cheese. There can be just about innumerable reasons why you need a blog. Here is one among them.
Have you noticed links like "..more", "for more information, click here", "click here to know more" and suchlike on the homepage of almost all websites you've visited so far? Well, there is no doubt that you have.
These are links that lead viewers to other pages of a website where more detail about the subject is provided. If the viewer finds interest in the brief description on the homepage, he/she is likely to click the "..more" link to proceed to the concerned page that has full description.
Now suppose you have changed the 'full-description' page because you've added more to your service or your product has a changed design. How will your earlier visitors who had seen the description but hadn't liked it know about the changes?
For that matter, how will your visitors know about any change that you make to your website without the bother of coming to your site time and again?
We'll come to the answer, but are not you saying there are proven ways to solve the problem? Perhaps you're saying that you always ask your viewers to bookmark your page, or that your weekly e-letter informs them of the changes made in your website.
In reality, none of these works. Bookmarking is an old concept that has lost its magic. After all, how many pages of how many sites will you bookmark? Even if you do, you'll soon face a jungle of bookmarked pages unless you're meticulous in arranging them.
About the e-letter, the less said the better it is. In these days of spam and motivated contents, email campaigning has lost all its sheen. I know many small business owners who resort to hype in order to attract subscribers but rarely find any taker.
Clearly then, the days of bookmarking and e-letters are long over. It's not that no e-letters succeed. I myself subscribe to about half-a-dozen of them, but they are in the business for nearly a decade and have proven reputation to take care.
For the rest of us, the solution for communicating with our viewers has to be something totally different, yet easy to implement and easier for viewers. Let's remember that if first-time viewers to our websites are honored guests, then repeat viewers are like angels. Anyone who is in web-business for a while knows that it is the repeat-customers that provide maximum earnings.
It is therefore in your best interest that you keep your repeat viewers in good humor. But how? What is the magic solution to automatically let your viewers know what you're up to?
The short answer is start a blog. And then syndicate your blog-content. What will a blog do for you?
You'll record all site-related happenings in your blog. If you are a content writer like me, you'll add fresh contents to your blog. You need to know no extra html or other tech skill to add contents to your blog. It's that easy. You can set up your blog and get going in just about an hour's time.
Google's Blogger (blogger.com) is a good help to start your blog. If you are game to downloading blog software, you can choose between WordPress (wordpress.org) and Nucleus CMS (nucleuscms.org).
If blog or blogging is one part, syndicating your blog content is the other. Without syndication, your blog will possibly remain unknown where it actually matters. Which means your viewers have to come again and again to view your site. When you syndicate your blog, you're sparing them from that trouble.
How do you syndicate? RSS or Really Simple Syndication is a tailor-made way for that. When your blog is up and running, it will have a RSS-feed (a feed-url), which you need to use with RSS aggregators like My Yahoo!, My MSN, Google and others.
You are almost ready to put your blog on fast track. RSS aggregators like My Yahoo! will automatically aggregate fresh contents of your site as you publish them. Just put a nice button (available from My Yahoo! site) on your blog-page to let viewers subscribe to your RSS feed.
That's all. You'll be surprised how easy the whole thing is. The real advantage is that subscribers are automatically fed with your site-news, which they are able to see in their RSS readers. If they find anything important, they'll simply click the link and come directly to your site.
RSS has virtually eliminated the need for yesteryear strategies like email marketing and bookmarking to keep viewers informed. It's more sophisticated in approach and easy to go about.
If you are still with me, why not learn a few tricks behind using RSS for distributing content? These have helped me and many others. Go the RSS way, who knows your online success hinges on it!
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About the Author
Partha Bhattacharya is an experienced web content provider. Learn how you can distribute content with RSS step-by-step. It's a powerful yet simple way to tell others about your expertise.
