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[Tanya]

Web marketers suggest starting with the simple goal of obtaining an unknown site visitor's e-mail address, since this bit of information is the gateway to relationship building. "The secret is to choose incentives that will filter your Web site visitors, enticing potential leads and ignoring the rest," said one Web marketing expert. By now, you are surely convinced that hits are a deceptive statistic and pageviews tell only part of the story when analyzing your Web traffic. The target of your Web site analytics mission should be -- first and foremost -- unique visitors. The problem, though, is dealing with the fact that not all unique visitors are created equal.

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