More Sales - You Must Keep Asking
I bought a second pair of reading glasses from my localOptician recently. I need this pair to help me find thefirst pair which inevitably go missing. While in theOpticians I remember thinking that I needed to buy somesolution and some of those tissues for cleaning my muckyglasses.
However, when it came to the point of paying for my newglasses the cleaning stuff went right out of my head. So whydidn't the Optician or his assistant ask me - "Is thereanything else you need today?" or even - "Do you need anycleaner for your glasses?" Perhaps they didn't like or havethe courage to ask, or even they forgot. One way or another,they missed an add-on sale and I didn't get any muckremover.
A couple of days later I was buying a lunchtime sandwich andtotally forgot to pick up a bottle of water. If only I'dbeen asked - "Is there anything else sir, a drink to go withyour sandwich?" I ended up going back to another shop in themall for my bottle of water.
These are only two small opportunities of lost sales andirritation for the customer. To be fair, I'm often asked -"Is there anything else we can do for you today sir?" Iusually say "no" because I can't think of any thing.
It's far better to ask a specific question relevant to thecustomers' needs and your business. It doesn't matter whatbusiness you're in, you could always sell another product oranother service if you only have the courage to - Ask!
Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling" This book is packed with practical thingsthat you can do to ? get customers to come to you . Click here nowhttp://www.howtogetmoresales.com and
http://www.alanfairweather.com
