Selling Yourself - Its Not About You
I recently found myself suffering from a lousy cold; all thecoughing, snuffling and sneezing symptoms which send otherpeople running for cover.
I also found myself apologising to people I'd come intocontact with - "You must excuse me, I'm suffering from the cold" would be my obvious statement.
However, instead of any sympathy all I heard was - "Oh, I'vegot it too and my whole family's had it and it's a wholelot worse than yours!" Okay, so they didn't exactly say the last bit but that seemed to be the underlying message.
This response isn't the best for people who want to be goodat "selling themselves." To be a first class salesperson ora successful manager or just a good communicator, you needto be good at selling yourself and building rapport.
So when someone says - "You must excuse me, I'm sufferingfrom the cold," it's far better to say something like - "I'msorry to hear that, it can be a real pain having the cold."
Similarly, when some tells you about a holiday they've justhad or about to take, don't say - "Me too, I've been there,it's great."
Far better to say something like - "That sounds fantastic,I'm sure you'll have a great time!" Ask questions about theholiday and how they enjoyed it. You could then go on totell them about how much you enjoyed it when you were therebut quickly get back to talking about their experience.
Selling yourself (or anything else) isn't about talkingabout you or what you do; it's about listening andunderstanding the other person's situation. So if you wantto be INTERESTING then be INTERESTED!
Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling" This book is packed with practical thingsthat you can do to ? get customers to come to you. Click here now
http://www.howtogetmoresales.comhttp://www.alanfairweather.com
