If you want to have an online business, without doubt, youshould have your own newsletter. Why is that important? Mostpeople won't buy your product on their first visit to yourweb site. They need your advice to buy exactly yourproduct because "it is the best, the cheapest" etc.You can tell them when you will make an update, to visit yoursite again, and so you get repeat visits. You should providesome useful content in your newsletter to make them stay asyour subscribers.
When you decide to have a newsletter, you should promote it, sothat you will have more people on your list. It is easy to builda big list very fast, if you pay for that. However, many peopledon't have much money to spend for their list promotion so theymostly must use free services. This brings up a good question?Which services are useful for e-publishing and are also free?Here, I will write 7 services that I use and which have showedgood results.
1. Swap ads
Swapping ads can be very useful. You have to find newslettersthat have quality content and a contact to the owner. When youmake a contact you have to write why you are interested inswapping ads with that newsletter. You have to tell about thebenefits of swapping with you.
Swap
[email protected]2. Article submit
It is very useful for list promotion to submit your articles toother publishers that are looking for some content. You shouldput a resource box at the end of your article where you willwrite who are you; you can also put your web site and listaddress... It is more likely that they will subscribe to yournewsletter if they liked your article rather than reading yourad. You have to find those publishers who will be interested inyour articles.
http://www.ezinearticles.comhttp://www.ideamarketers.com3. List submit
There are services where you can submit a description of yourlist or announce when you are going to publish it. Theseservices can be useful because, they provide quality lists.Therefore, people can decide to subscribe to your list.
http://listserv.classroom.com/archives/new-list.html4. Participate on discussion lists
You can subscribe to discussion lists of your interest. When youpost your answer you can include your resource box. If peoplefind your answers useful it is more likely that they willsubscribe to your newsletter.
LED Digest
http://www.led-digest.comOnline-Ads
http://www.o-a.com5. Pick a domain name
If you want to have a professional newsletter you shouldconsider registering a domain name. Today it is not very easy tofind a good domain name, especially a dot com name. However,there is a free service where you can get a list of domain namesthat are free because of non-payment. Also, you have to check ifa certain name is available.
Whois.sc
http://www.whois.sc6. Applications and Services
Scripts can be useful for promotion. For example you can use ascript for recommendating, for form mail...
Useful services
CGI-Resources
http://www.cgi-resources.comHot Scripts
http://www.hotscripts.com7. Search engines
There are many different opinions as to how useful are searchengines. Having a good placement in a search engine for relevantwords can be very useful for your list promotion. I must saythat it is not worth submitting to every search engine. Thereare a few that are the most popular.
Google
http://www.google.comYahoo
http://www.yahoo.comThese 7 services can get you subscribers for your newsletter.Don't expect that you will immediately have several thousandsubscribers using free services because it doesn't work thatway. Don't believe in everything that you read on the Net,because you can be disappointed. E-publishing can be very usefulfor you and for your business if you use it in the right way,because, it establishes you as an expert in your field ofexpertise.
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Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit:
http://www.infacta.com
