Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee, and Market Research, today announced that TMC, a global, integrated media company, has named Confirmit Genius™ as a 2015 TMC Labs Innovation Award winner presented by TMC’s CUSTOMER Magazine.
Confirmit Genius is a text and social analytics solution that provides categorisation and sentiment analysis for free-form text. In 2014, 3.5 billion posts were collected through Confirmit Genius for analysis from social media platforms, forums, blogs and news media, at an average rate of close to 10 million posts per day.
“The sheer volume of unstructured data available to businesses can be overwhelming, but that doesn’t mean we should focus purely on customer data that is easy to work with. With highly effective text analytics, organisations can get a much clearer view as to what customers, employees and the market are saying to deliver insight across different categories of the business,” said Terry Lawlor, EVP Product Management at Confirmit. “This is incredibly powerful when it comes to making decisions that will have a real impact on your company’s success.”
With Confirmit Genius, companies can analyse the true sentiment across multiple sources, receive timely alerts about sentiment changes and align that insight with customer satisfaction scores. Companies can enrich this insight by mapping it to other data sources about their customers, employees and the market – and benchmark against competitors. Most importantly, organisations can quickly identify the cause of any significant shifts in satisfaction or likelihood-to-recommend metrics, and take action to resolve the situation before it impacts the bottom line.
Two editions are available: Confirmit Genius Text Analytics, which provides categorisation and sentiment analysis for free-form text, including verbatim and other unstructured survey data; and Confirmit Genius Social Analytics, which captures social media feeds, online media feeds, forum comments, blogs and more, and provides a powerful environment for analysing this data.
“Congratulations to Confirmit for winning a 2015 CUSTOMER Magazine TMC Labs Innovation Award,” said Rich Tehrani, CEO, TMC. “I look forward to seeing future innovation from Confirmit as they continue to contribute to the development of the customer relationship.”
The TMC Labs Innovation Award honours products that display innovation, unique features, and significant contributions toward improving communications technology. The TMC Labs Innovation Award is granted to those companies demonstrating ground breaking contributions to the industry.
For more information about Confirmit Genius and the full list of 2015 TMC Labs Innovation Award winners, read theSeptember issue of CUSTOMER Magazine.
