Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, today announced it won its sixth consecutive CRM Excellence Award from CUSTOMER magazine.
Confirmit’s text and social analytics solution, Confirmit Genius™, was honoured with a CRM Excellence Award for addressing the challenge of businesses having too much content and too little insight. Confirmit Genius mines both solicited and unsolicited free-form content, organising the feedback according to the categories important to each business, analysing complex and sometimes conflicting sentiments held within each piece of content, and linking to other data sources to provide wider context.
“In today’s business world, organisations struggle with an overwhelming amount of information and content,” said Michael Wooh, Confirmit CMO. “Confirmit Genius answers the rapidly growing need for organisations to gain insights from the large volumes of unstructured feedback and content they gather. Customers are deriving significant business value by implementing Confirmit Genius, and we’re delighted to be recognised with this award.”
In 2014, 3.5 billion posts were collected through Confirmit Genius for analysis from social media platforms, forums, blogs and news media, at an average rate of close to 10 million posts per day.
“The 16th Annual CRM Excellence Award honours Confirmit for being a true CRM partner to its customers and clients,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief. “Confirmit has demonstrated to the editors of CUSTOMER magazine that Confirmit Genius improved the processes of their clients’ businesses by streamlining and facilitating the flow of information,” added Tehrani.
The 2015 CRM Excellence Award winners are highlighted in the May 2015 issue of CUSTOMER magazine.
