Periscope, a McKinsey Solution, Named as a 'Cool Vendor' in Consumer Goods Manufacturing Sector Report by Gartner
New York – May 12, 2015 – Periscope™, a McKinsey Solution, focused on commercial performance optimization, including price, promotion, assortment and category optimization, today announced that it has been listed as a ‘Cool Vendor’ in Gartner’s “Cool Vendors in Consumer Goods Manufacturing, 2015” report. According to the Gartner report; “Consumer goods manufacturers seek to drive improvements in consumer engagement and retail trade collaboration. Therefore, this year's Cool Vendors report focuses on innovation in crowdsourcing, product development, e-commerce and retail engagement.”
Brian Elliott, CEO of Periscope, said; “We are delighted to be included in this Gartner report focusing on key trends in the CPG sector. With our focus on enabling sustainable commercial transformation for retailers and CPG businesses, we recognise the importance of enabling greater effectiveness in B2B and B2C sell-side operations in large global brands. We believe our recognition as a ‘Cool Vendor’ by Gartner demonstrates our strength in helping businesses achieve these objectives.”
The Gartner report referenced in this press release is: “Cool Vendors in Consumer Goods Manufacturing, 2015” (6 April, 2015) by Don Scheibenreif, Dale Hagemeyer, Michael Shanler and Janet Suleski
A copy of the report can be downloaded from the Periscope website at:
http://periscope.mckinseysolutions.com/resources/analysts.aspx
