Pegasystems has announced that it will be demonstrating the latest enhancements to its marketing application, Pega Marketing, at the forthcoming Technology for Marketing and Advertising show. The company also is one of the event's major sponsors.
As well as exhibiting (Stand D22), Pega's marketing and decisioning expert Robin Collyer will be leading a Marketing University seminar on ‘How analytics can help you stop marketing', 3.00pm, Wednesday 25th February.
The session will explore how leading global brands apply analytics to make every interaction valuable, balancing their customers' needs with business objectives.
The Technology for Marketing and Advertising show will be the first opportunity in Europe to experience the new version of the Pega Marketing. The recently enhanced solution provides simplified campaign management and rich cross-channel integration capabilities, giving marketers a consolidated view of customer preferences and attributes so they can easily create targeted outbound campaigns for all customers.
The application enables marketers to deliver personalised customer engagement that maximises customer experience and customer lifetime value, while increasing business revenue.
Pega Marketing automates next-best-actions in real-time and in context for each customer interaction allowing marketers to drive trustworthy and consistent engagement to customers across the channels of their choice. The application's real-time analytics and machine-learning algorithms allow marketers to drive acquisition and retention, up-sell and cross-sell, and provide nurturing strategies for every customer across the entire customer journey.
With Pega Marketing, organisations can simplify marketing operations by connecting disparate marketing systems to generate strategies that can be simulated and tested and can continuously and quickly adapt to market changes.
Available on-premises or on Pega Cloud, the Pega Marketing application is built on the Pega 7 Platform, and uses decisioning in a marketing context.
