Cancer Research UK Selects OpenMarket to Implement Innovative Mobile Engagement Strategy
• Enterprise-driven approach to mobile engagement is a first for a charity sector organisation
• Mobile Engagement Platform will use two-way messaging to improve operational efficiency and break departmental silos
London, United Kingdom - 2 December, 2014 - Cancer Research UK, one of the world's leading cancer charity dedicated to saving lives through research, has appointed leading enterprise mobile engagement specialists OpenMarket to help drive fundraising activity, improve operational effectiveness and enhance their supporter communications.
As a complex organisation with over 4,000 employees, researchers, scientists and volunteers working across the country at any given moment, Cancer Research UK needs a holistic and device agnostic communications solution to be used across departments and integrate seamlessly with existing technology. OpenMarket's Mobile Engagement Platform will utilise two-way messaging to improve internal communications, boost operational efficiency and help drive fundraising activity. OpenMarket will also guide Cancer Research UK on mobile engagement best practice for internal and external stakeholders.
A decisive factor to OpenMarket's appointment was their Mobile Engagement Platform's proven reliability and scalability - allowing Cancer Research UK to easily and seamlessly expand their mobile engagement activity when appropriate.
The first campaign deploying OpenMarket's Mobile Engagement Platform was the recent Stand Up To Cancer campaign, a joint national fundraising campaign from Cancer Research UK and Channel 4, where it seamlessly enabled SMS donations and Gift Aid solutions. The Mobile Engagement Platform successfully supported the large enterprise-level traffic generated by the most successful Stand Up To Cancer campaign to date, helping to raise more than £15 million to beat cancer sooner.
"We trust OpenMarket's mobile engagement solutions to help improve our internal operations," said Michael Docherty, director of digital at Cancer Research UK. "The results of their work with other large organisations are compelling and we look forward to implementing mobile interaction beyond our current fundraising activities," Docherty said.
"Being appointed by Cancer Research UK further demonstrates OpenMarket's position as a market leader in mobile engagement. Our proven track record working with a broad range of organisations gives them confidence to roll out enterprise focused mobile engagement strategies, which is quite unique for a charity," said Adrian Sarosi, OpenMarket Director of Sales and Marketing, EMEA. "We look forward to a long and prosperous relationship with Cancer Research UK," he said.
