Leading field research provider uses Confirmit Horizons to help deliver multichannel programmes
London, UK and Oslo, Norway and New York, NY: November 12 2014: Facts International, one of the world’s leading field research companies, has named Confirmit as a contributor to its success in winning the first ever Market Research Society (MRS) Operations Award for Best Field Force, in 2014.
The award recognises Facts International's investment in people, commitment to training and development, and delivery of quality data. Facts International believes its strength in these areas is the result of a combination of its staff, its values, and the benefits it gains from using Confirmit’s state of the art Horizons platform.
Crispin Beale, chief executive of Facts International, explained: “While technology is only a part of the picture, the benefits delivered by Confirmit Horizons underpins our offering. We use the solution from end to end – from setting up our field research programmes, to conducting them via CATI (Computer Assisted Telephone Interviewing) and CAPI (Computer Assisted Personal Interviewing), including dialling and call recording, to gathering all data in Confirmit SmartHub™ for reporting.
“The flexibility and scalability of Confirmit Horizons helps ensure that our field activities are efficient and our data quality reliable. The security that Confirmit Horizons provides gives additional peace of mind that we are delivering confidential data without risk, ensuring we adhere to the MRS Code of Conduct at all times.”
Since its inception in 1985, Facts International has focused on people as its core asset. Ensuring its interviewers have the best possible ongoing interviewing experience is crucial to retention and quality. The call recording capabilities of Confirmit Horizons are core to this process, with 100% of calls being recorded on the platform.
In addition, Confirmit Horizons provides the multichannel capabilities that Facts International utilises to maintain a high level of respondent engagement. Interviewers can switch from mode to mode very quickly, ensuring respondents are able to complete surveys using the channel most appropriate to them, and when most convenient.
Beale continued: “Having a combination of exceptional interviewers and strong software means we can deliver ROI beyond our clients’ expectations, which has been a major contributor to our growth every year for the last six years.
“The MRS Operations Award for Best Field Force reinforces our commitment to our staff and our clients, and we’re grateful to our partners at Confirmit for helping us achieve this accolade. Confirmit Horizons is a key Market Research solution – helping us to continually deliver the highest quality of service to all our clients.”
Tim Hannington, EVP, Confirmit added: “We’d like to offer our sincere congratulations to Facts International on receiving this award. Their professionalism and commitment to outstanding Market Research practices, supported by Confirmit’s technology, is a winning combination. We look forward to continuing to help them achieve their goals, and those of their clients, in the future.”
Further details about the MRS Operations Awards can be found at
https://www.mrs.org.uk/awards/operations_awards_latest
