Catch Media (
www.catchmedia.com), the award-winning provider of a patented licensed Smart Cloud technology, Play Anywhere®, today announced the launch of Air Load™, a revolutionary way to deliver relevant content and promotional campaigns across any connected device in any location based on consumer profiles.
In response to industry and consumer demand, Catch Media has created Air Load™ to pioneer the way partners distribute a wide variety of content across multiple devices for consumers. Using the Play Anywhere® technology, Air Load™ delivers personalized promotions with a level of granularity never seen by the industry before.
The sophisticated system can deliver different, multi-tiered content bundles to devices and run as many unique promotions as desired – while differentiating between specific device model numbers, manufacturers, operating systems and locations. For example, if a company now wants to send different content based on a consumer’s location, Air Load™ now makes this a reality.
With Air Load™, brands can offer product-by-product content across an entire range of devices, without the need to pre-install the various content elements onto the device before it has been sold in-store. Due to its hyper-profiling capabilities, Air Load™, enables partner companies to save substantial costs by removing the complexities in the supply chain such as pre-load costs and the need for long lead times, while also allowing the partner immediately to terminate ineffective campaigns.
Air Load™ segmentation goes beyond definition by device to include definition by an associated sale, service tier or affinity group. This specificity allows the partner to provide specific content only to devices sold with another product, such as accessories, insurance or carrier service. This level of detail encourages additional sales by rewarding the customer with extra value in the form of desired content.
For content providers and distribution partners, Play Anywhere® offers a sustainable vehicle for monetizing content on an on-going basis and delivering content users actually want, while building invaluable analytics and insight into consumers and delivering hyper-personalized promotions based on an individual’s desires.
The Air Load™ service is compatible with Android, iOS, and Blackberry smartphones and tablets.
Yaacov Ben-Yaacov, Co-founder and CEO Catch Media Inc. commented: “With Air Load™ you get a better way to engage consumers with a personalized marketing channel for connected devices. Our customizable campaign tool offers super-relevant personalization and removes the complexity, costs and time associated with pre-loading cell phones with digital content before they are sold to consumers.”
Catch Media is exhibiting at the 2012 International CES in Las Vegas. Please email
[email protected] to arrange a personal demonstration.
