LONDON, UK, June 23, 2011- FalconStor Software, Inc. (NASDAQ: FALC), the market leader in disk-based data protection solutions, today announced the European roll-out of PartnerChoice, the company's profit-rich, three-tiered channel partner program. A core element of the new partner program is the new PartnerPlace portal, which has been customised and localised for major markets across Europe to ensure the highest possible levels of use by, and usability for, partners working in different markets.
With three distinct tiers of engagement, FalconStor's PartnerChoice program is designed to drive revenue and growth objectives for channel partners through financial incentives, sales and marketing tools, and training and support. All partners may participate in margin building, deal registration and financial incentives with no minimum requirements. FalconStor helps partners earn greater rewards according to their commitment and business goals through market development funds and revenue goal rebates.
FalconStor logoThe PartnerPlace portal enables partners to track opportunities, manage account information and access an extensive knowledgebase of resources.
"For the first time, we are delivering to our non-English-speaking partners a comprehensive resource for localized marketing and sales material, which we believe will make a measurable difference," said Thomas Barrett, vice president of FalconStor EMEA, northern region. "This program as a whole has been carefully localized exclusively to help our European channel partners grow their data protection business with FalconStor. It is designed to provide optimal channel marketing and sales support based on each partner's business model, level of engagement and commitment."
"The PartnerChoice program is built on three key principles: invest resources to build long-term relationships, increase partner profitability and maintain the highest level of customer satisfaction," added Dominique Hautsch, marketing director for FalconStor EMEA. "FalconStor has made a firm commitment to nurturing partnerships that will create greater opportunity, synergy and collective strength - and to continue to improve the quality of our processes and products that are the basis of these partnerships."
Steve Blakemore, product and technical services manager for Cristie Data Ltd., said: "It's an exciting time to be a FalconStor partner, with greater rewards, support and service. The PartnerChoice program will help partners like us to deliver the best data protection solutions, expand our customer base and provide the best service level possible to our customers - and to receive increased support and rewards as we grow our business."
Stuart Ginn, sales director at CAE Technology Services, said: "PartnerPlace gives us direct access to competitive information, marketing documents and immediate support, which will allow us to streamline sales processes, improve productivity and ultimately close more business."
FalconStor launched PartnerChoice and the accompanying web portal for its North American partners in March
