Apple causes legal distress over revamped Woolworths logo

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Apple causes legal distress over revamped Woolworths logo

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Alex

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Apple causes legal distress over revamped Woolworths logo

« Posted: October 05, 2009, 08:57:39 AM »

Apple causes legal distress over revamped Woolworths logo

Halfway through last year, the company Woolworths Supermarkets announced that it was going to revamp its logo, in addition to making some other changes, altering the entire corporate branding strategy. The company chose an "an abstract leaf symbol" as the new logo, hoping things would be fine… but unfortunately, they weren't, particularly for Apple, Inc. AppleInsider has reported that the Cupertino-based company Apple, known mostly for the the iPod, the Mac, and the iPhone, believes Woolworths' logo is far too similar to its own, wanting it to be changed. Apple's had a history of legal battles with other companies over logo similarities, though it's expected for a company to want to defend its brand. Read full story...

http://feedproxy.google.com/~r/neowin-main/~3/ALJRt95Ibuk/apple-causes-legal-distress-over-revamped-woolworths-logo


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