60% of Twitter users leave within a month of signing up

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60% of Twitter users leave within a month of signing up

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Topic: 60% of Twitter users leave within a month of signing up (Read 417 times)

Alex

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60% of Twitter users leave within a month of signing up

« Posted: April 30, 2009, 10:59:24 AM »

60% of Twitter users leave within a month of signing up

According to Nielsen Online, 60 percent of Twitter users stop using it within a month, meaning that just 40 percent (on average) return after a month of signing up to it. Despite a huge increase in unique visitors within the last few months, the number of people who continue to visit the site afterwards is substantially lower than that of the competition. In comparison to the competition, Twitter has audience retention rates almost 30 percent lower than Facebook and MySpace, who have almost 70 percent retention rates at the moment. However, these figures were taken before Oprah Winfrey, a US talk show host, shone some light on Twitter recently. Read full story...

http://feedproxy.google.com/~r/neowin-main/~3/eBz_Wyzh4sw/60-of-twitter-users-leave-within-a-month-of-signing-up


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