Search engine optimization is the technique of utilizing search engines as a way to attract more visitors to your website. Every search engine compiles a database of web pages, and when a term or phrase is entered into search engine, that search engine searches its database for pages that contain the search term or phrase. Then it ranks these pages by relevance, listing the most relevant first. Every search engine uses different algorithms in order to determine a web page's relevance. But there are a number of steps that can be taken to help a web page receive higher ranking in search results.

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, called colocation.