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It is a Public Relation exercise done on net for your company that helps improve the brand image etc..one example of it you can try on google or yahoo is try a search on " Jagson Pal" its a MNC company in the results u get on all pages you will find stories relevant to Jagson Pal...
Loading time is depend upon the website size and images that you use in making a site. if it takes the 5 to 7 sec. then its good. If you want to check the how much time taking your site then lots of tool available for then on internet.
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