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Title: Advertising: Echoing the Campaign of a Rival, Microsoft Aims to Redefine ‘I’m a PC’ Post by: Taniya on September 19, 2008, 11:35:59 PM Advertising: Echoing the Campaign of a Rival, Microsoft Aims to Redefine ‘I’m a PC’
Microsoft’s new advertising campaign is an audacious embrace of the disdainful label that Apple has gleefully affixed onto users of Microsoft products: “I’m a PC.” http://www.nytimes.com/2008/09/18/business/media/18adco.html?partner=rssnyt&emc=rss |