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Title: Microsoft Buys European Comparison Shopping Site for $486M Post by: Alex on August 30, 2008, 09:20:43 AM Microsoft Buys European Comparison Shopping Site for $486M
Microsoft has agreed to buy comparison shopping business Ciao in a deal worth around US$486 million, and plans to integrate the service into its Live Search sites, it announced Friday.The deal is a sign that Microsoft's commercial search ambitions extend to Europe, where Ciao is present in seven countries. Microsoft launched a comparison shopping and search reward site, Live Search cashback, for U.S. surfers in May this year. The company said it expects to use Ciao to boost its MSN e-commerce services, in addition to incorporating Ciao's services into its Live Search sites. View: The full story @ PCWorld Read full story... http://feeds.feedburner.com/~r/neowin-main/~3/378141841/microsoft-buys-european-comparison-shopping-site-for-486m |