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Title: News Corp. COO: 'Scarcity' key to online advertising Post by: Shrey on July 23, 2008, 10:54:33 AM News Corp. COO: 'Scarcity' key to online advertising
News Corp.'s Peter Chernin says that premium Internet video will help Internet publishers create scarcity in a sea of online ad inventory. What that means: more money. http://news.cnet.com/8301-1023_3-9997124-93.html?part=rss&subj=news&tag=2547-1_3-0-20 |