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Title: CAN-SPAM Act Post by: Alex on February 18, 2007, 11:28:27 PM The CAN-SPAM Act is a new anti-spam law that sets national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions. The bill's full name is the "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003."
The bill permits e-mail marketers to send unsolicited commercial e-mail as long as it contains: an opt-out mechanism, a functioning return e-mail address, a valid subject line indicating it is an advertisement, the legitimate physical address of the mailer. The bill includes many other provisions, such as the formation of a national do-not-spam list, and the prohibition of certain email address collection methods. Related terms: spam, junk email, spam filter, anti spam software, spam blocking, do not spam list, email filters |