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Title: Gamers Like In-Game Ads, Claims Microsoft Post by: Sarah on June 04, 2008, 03:09:33 AM Gamers Like In-Game Ads, Claims Microsoft
For example, among the gamers who remembered Adidas ads placed by Massive in 2K Sports' "Major League Baseball 2K7," 73% said the ads enhanced the realism of the game. http://www.informationweek.com/news/showArticle.jhtml?articleID=208401867&cid=RSSfeed_TechWeb |