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Title: Adify exec: Social networks eating away at CPM value Post by: Shrey on June 04, 2008, 02:05:04 AM Adify exec: Social networks eating away at CPM value
At ContentNext's EconAds conference, ad-network exec Russ Fradin of Adify said that he doesn't think the value of data on social networks is all it's hyped up to be, and considers them the reason why a $1 CPM is no longer considered bottom-of-the-barrel. http://news.cnet.com/8301-13577_3-9958831-36.html?part=rss&subj=news&tag=2547-1_3-0-20 |