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Title: Advertising: To Thwart TiVo, a Nod to Television?s Golden Age Post by: Taniya on May 21, 2008, 07:45:28 PM Advertising: To Thwart TiVo, a Nod to Television?s Golden Age
As marketers strive to counter the growing ability of viewers to skip or avoid advertisement spots, they are bringing back the live commercial. http://www.nytimes.com/2008/05/21/business/media/21adco.html?partner=rssnyt&emc=rss |