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Title: Analytics Are Becoming Increasingly Important Tools in Banks' Customer Retention Strategies Post by: Sarah on April 28, 2008, 06:19:36 PM Analytics Are Becoming Increasingly Important Tools in Banks' Customer Retention Strategies
Predictive analytics tools are helping banks understand customers' behavior and meet their unique needs with tailored products and services, improving customer retention as a result. http://www.banktech.com/features/showArticle.jhtml?articleID=207400965&cid=RSSfeed_TechWeb |