|
Title: Microsoft, Digg form advertising agreement Post by: Tanya on July 26, 2007, 03:26:15 AM Microsoft, Digg form advertising agreement
In a deal that boosts Microsoft's plan to increase revenue from online advertising, the company will be the exclusive provider of display and contextual advertising on the popular Digg news site. Microsoft also said it will work with Digg to develop new campaigns that combine advertising and technology for the site, and will collaborate with Digg's current advertising partner, Federated Media Publishing, to bring new programs to the site's users and advertisers. The deal's duration will be three years, the companies said. Digg aggregates news stories from around the Web and lets users rate stories and recommend them to others with the popular "digg it" tag. More than 17 million unique users visit the site monthly, according to Digg. Continue At Source Continue to this article at Bink.nu http://bink.nu/Article10596.bink |