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Title: One-Off Marketing Campaigns Post by: Shawn Tracer on March 14, 2008, 10:59:40 AM One-Off Marketing Campaigns
by: Scott F. Geld Using Promotions to Increase Sales One-off schemes or promotions can take many different forms, all of which are complementary to any longer term strategy that you have in place. Marketing is so important to a company that one-off promotions should not be overlooked. As the price of your product is key to your success, it is little wonder that price promotions are amongst the most popular form of advertising that we see in today's market. Well, you need to research the market on pricing and know what it a good price to start at. If you offer a discount or price-cut, people need to think they are getting a good deal but you don't want to loose profits yourself. Whilst simply cutting prices is not a long-term sustainable marketing approach, it can certainly gain a lot of interest. If you combine this with a quality item you are likely to retain the customers that you won during your promotion. Those companies that do rely heavily on discounts are treading a dangerous path. Customers quickly become dependent on these discounts and will be reluctant ever to pay full price. Over-using discounts is one of the main promotional pitfalls that should be avoided. Careful planning is necessary before any price-based promotion. Take time to consider the best level of discount that you can offer. Being too cheap or too expensive will mean that your promotion fails. You should also decide how often you are going to offer this discount About The Author Scott F. Geld is the Controller of Marketing Blaster Inc, a pay-per-click traffic source that continually beats the major search engines in ROI and Conversion Ratios. Find out for yourself at: http://www.marketingblaster.com |