Title: Naming Names... How to Name your Business Post by: Stacey Aaron on July 23, 2007, 05:23:48 PM Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...
# First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business. # Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus. # Let the brainstorming begin! I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me. ::: Start List ::: ? "grill - where ideas sizzle" ? "water cooler" ...sidenote: i thought that's where people really talk openly ? "feedbag - serving up ideas" ? "your market draw" ...sidenote: i don't know how i got here ? "evoke" ...sidenote: now i'm just writing words, synonyms ? "persuade" ...sidenote: this is where the dictionary & thesaurus come in ? "convince" ? "share" ... a few minutes pass by ... a few more minutes pass by ? "Slice-A-Day.com" ...sidenote: visual images of pie and cake ...sidenote: slice is a portion of a bigger piece...hmm ? "Share Your Slice On Marketing" ...sidenote: tagline that explains and supports vision ::: End Brainstorming List ::: I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more. ----------------------------------------------- Maya Sunpongco Slice-A-Day.com your slice on marketing |