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Title: TiVo Starts Selling Subscriber Info To Advertisers Post by: Sarah on November 09, 2007, 02:30:43 AM TiVo Starts Selling Subscriber Info To Advertisers
The new service provides demographic data on subscribers, such as age, income, marital status and ethnicity; and also lets advertisers pose questions to some TiVo subscribers. http://www.informationweek.com/research/showArticle.jhtml?articleID=202803960&cid=RSSfeed_TechWeb |