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Title: Advertising: A Consumer?s Spot for Apple Grows Up Post by: Taniya on October 31, 2007, 03:01:04 PM Advertising: A Consumer?s Spot for Apple Grows Up
In a trend known as consumer-generated content, an 18-year-old student and Apple devotee was hired to make a television commercial for Apple?s new iPod Touch. http://www.nytimes.com/2007/10/31/business/media/31adco.html?ex=1351483200&en=8c1de0ef6596aafe&ei=5088&partner=rssnyt&emc=rss |