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Title: Advertising: In Foray Into TV, Google Is to Track Ad Audiences Post by: Taniya on October 24, 2007, 01:02:46 PM Advertising: In Foray Into TV, Google Is to Track Ad Audiences
Google plans to announce a partnership with Nielsen to give advertisers a better snapshot of how many people are viewing television commercials on a second-by-second basis. http://www.nytimes.com/2007/10/24/business/media/24adco.html?ex=1350878400&en=dd0fded1fd29fa07&ei=5088&partner=rssnyt&emc=rss |