|
Title: E-Commerce Report: P.&G., the Pioneer of Mixing Soap and Drama, Adds a Web Installment Post by: Taniya on October 15, 2007, 09:54:56 AM E-Commerce Report: P.&G., the Pioneer of Mixing Soap and Drama, Adds a Web Installment
The consumer products giant has created ?Crescent Heights,? a new online soap opera that aims to reach young viewers where they watch most ? their PCs and cellphones. http://www.nytimes.com/2007/10/15/business/media/15ecom.html?ex=1350100800&en=bf18f00b721b1f7e&ei=5088&partner=rssnyt&emc=rss |