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Title: P.&G., the Pioneer of Mixing Soap and Drama, Adds a Web Installment Post by: Taniya on October 15, 2007, 08:34:00 AM P.&G., the Pioneer of Mixing Soap and Drama, Adds a Web Installment
The consumer products giant has created ?Crescent Heights,? a new online soap opera that aims to reach young viewers where they watch most ? their PCs and cellphones. http://www.nytimes.com/2007/10/15/business/media/15ecom.html?ex=1350100800&en=80c57f08e7e3c9c1&ei=5088&partner=rssnyt&emc=rss |