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Title: Nielsen's new media push Post by: Shrey on October 11, 2007, 04:50:23 AM Nielsen's new media push
Nielsen is changing the way it measures TV shows to reflect new technologies and expanding beyond TV audience measurement into streaming video, social media, mobile and video games. http://www.news.com/8301-10784_3-9795346-7.html?part=rss&subj=news&tag=2547-1_3-0-20 |