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Title: Wal-Mart Plans Video 'Narrowcasting' Displays Throughout Canada Stores Post by: Sarah on October 09, 2007, 09:27:53 PM Wal-Mart Plans Video 'Narrowcasting' Displays Throughout Canada Stores
The plan is to link the LCD displays into store computer systems, so that ads would change based on inventory levels of different products, for example. http://www.informationweek.com/management/showArticle.jhtml?articleID=202400416&cid=RSSfeed_TechWeb |