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Title: Gamers mirror future - Business Standard, Mumbai Post by: Mark David on June 30, 2007, 05:09:38 AM Gamers mirror future - Business Standard, Mumbai
Online gamers could well be tomorrow’s business advisors. According to two research studies from IBM, done in conjunction with MIT, Stanford University and a software start-up called Seriosity, the leadership qualities required in the ever-globalised business world are the same that millions of kids, teenagers and adults are developing in the world of multi-player, online-role playing games such as World of Warcraft and Everquest. The research team captured hours of online games, surveyed hundreds of gamers and conducted several interviews of gaming leaders. The objective of the study was two-fold, to better understand how successful leaders behave in online games and to learn the aspects of game that environment leaders leverage to be more effective. “If you want to see what business leadership will look like in 3-5 years, look at what’s happening in online games,” said Byron Reeves, the Paul C Edwards Professor of Communication at Stanford University. Read More.. (http://www.business-standard.com/iceworld/storypage.php?leftnm=8&subLeft=1&chklogin=N&autono=288335&tab=r) |