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Title: Top UK digital design talent revealed at Y Design Award Winners Party Post by: webitpr on September 20, 2007, 02:19:34 PM Core Facts
• The Y Design Awards winners were announced at an invite-only party attended by 330 people at the Royal Festival Hall on Tuesday, 18th September 2007 • Over 420 submissions were received with 112 UK agencies being represented • All winners were presented with Microsoft® Expression® and Microsoft® Vista® software and have been entered into the People’s Choice Award. • The People’s Choice Award opens today for public voting at the Y Design Awards website. • Voting closes on 2nd November 2007 and the overall winner will be announced on 5th November 2007 at the Y Design Awards People’s Choice Party on Brighton Pier • The lead designer of the winning entry will receive an all expenses paid trip to Las Vegas courtesy of Microsoft® Expression® to visit the Mix conference 2008 The winners • Best Game Design Category description: A game that is not only challenging and entertaining, but also uses web-based technology in innovative ways Robin Hood: The Outlaws' Revenge Agency: NOWWASHYOURHANDS Lead designer: Angus MacKinnon • Best Interactive Site Category description: A work for any purpose which delivers an overall extraordinary user experience through interactivity CDX Agency: Preloaded Lead designer: Preloaded Design Team • Best Application Category description: Most innovative online application. Judges will look for strong usability, originality, and technical complexity Get The Message Agency: glue London Lead designer: Leon Ostle • Best Online Campaign Category description: Best overall on-line campaign This Is England - Theatrical Campaign Agency: Greenroom Digital Lead designer: Trevor Rendall • Best Not-for-profit Campaign Category description: A campaign for a not-for-profit organisation Get The Message Agency: glue London Lead designer: Leon Ostle • Best Viral Campaign Category description: Best campaign utilising viral propagation. Judges will look for the design and creativity of the piece, not just how successful it was in terms of distribution Impossible Story Agency: glue London Lead designer: Matt Verity • Best Video Category description: Must be shot with a video camera, and then imported into Microsoft® Silverlight. Additional credit will be given for enhancing the experience with additional graphics or interactivity Fresh Foot Work Agency: glue London Lead designer: Simon Cam • Best Technical Achievement Category description: A work for any purpose which successfully delivers the most innovative and challenging use of technology Get The Message Agency: glue London Lead designer: Leon Ostle • The Ethical Campaign Award Category description: A work for any purpose which has been bought to life online using an ethical approach. This could include the purpose of the campaign, how it has been designed, how it is delivered to its audience, its effect on its audience, the planet etc The Big Ask March Agency: CHI&Partners Lead designer: Thiago de Moraes • Best Use of Wireless/Mobile Category description: A work for any purpose which delivers an overall extraordinary user experience on mobile devices 4x4 Ultimate Power Agency: Micazook Ltd Lead designer: Marcin Kochanowski • The Community Award Category description: A work for any purpose which delivers an overall extraordinary user experience as part of an online community, i.e. social networking sites, forums Empires Children Agency: Illumina Digital Ltd Lead designer: Andres Rojas • Young Designer Award Winner Category description: An exceptional piece of work from a digital designer aged 25 or younger Puppini Sisters Agency: twentysixlondon Lead designer: Dave Ellis • The So Successful Award Category description: A work for any purpose which successfully engaged a far greater online audience than expected through its innovative concept and design. Web traffic statistics will be required Live life with elegance Agency: LBi Lead designer: Ben Long • Best New Business Award Category description: An exceptional piece of work from an agency in its first two years of business Prospect Requalification Agency: Hicklin Slade & Partners Lead designer: Lindsay Jones Quotes John Allwright, Product Manager, Microsoft® Expression® “The standard of these winning entries is exceptional, once again affirming the UK’s position at the cutting edge of digital design. The winners are all uncompromising in the quest to realise their creative vision, overcoming significant technical challenges in the process. We are very excited to be associated with these awards and look forward to partnering with the UK design community to ensure that with the right tools, the only limits are the designers’ imagination.” Dan Sutherland, CEO of Carrenza “What has really impressed me this year is the sheer diversity of entries - many of which have a very real impact on society as seen in the ethical, not-for-profit and community categories. This year we saw twice as many entries from double the number of agencies – and what is unique about the Y Design Awards is that it allows the UK’s emerging talent to showcase their work alongside the more established agencies. Next year digital design will be a major focus of the London Design Festival with a dedicated day of interactive events and exhibitions running alongside the Y Design Awards.” Neil Hughston, managing director, Saatchi & Saatchi Interactive, said: "The response has been overwhelming this year. It's great to see so much creative talent coming through." This social media news release can be viewed at:- http://blogit.webitpr.com/?ReleaseID=6683 Content Available Images Relevant Links Comments |