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Title: Battling an invisible enemy - MICHAEL TUTTON, Canadian Press Post by: Tanya on May 17, 2007, 09:37:29 PM In the back offices of the software firm Mailworkz, programmers are hard at work developing technology to battle the fraudsters that plague Internet advertising. The invisible enemy is known as "click fraud," where a malicious competitor or a bogus website operator is clicking on "pay-per-click" advertisements and listings without any intention to buy or browse, costing the advertisers money without generating results.
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