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Title: Ballmer: Apple's iPhone will be a niche player - Tony Smith, the Register Post by: Tanya on May 11, 2007, 01:21:54 PM Analysis So did Microsoft CEO Steve Ballmer actually claim Apple's iPhone strategy is "flawed" or "bust", as a fair few bloggers picking up on his USA Today interview suggested? Not quite. In fact, Ballmer admitted the iPhone will make Apple "a lot of money". Which is the whole point, isn't it? However, it's an understandable mistake. Pundits have been filling acres of column inches in print and online on the iPhone's potential for, and in almost every case they've used the iPod as the metric to measure the iPhone's success and failure.
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