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Title: Record Number of Visitors to Newspaper Web Sites in First Quarter Post by: Tanya on May 10, 2007, 09:55:39 AM According to custom analysis by Nielsen//NetRatings for the Newspaper Association of America, more than 59 million people (37.6 percent of all active Internet users) visited newspaper Web sites during the first quarter of 2007, a record number that represents a 5.3 percent increase over the same period a year ago. These Web site visitors generated nearly three billion page views per month throughout the quarter, compared to just under 2.7 billion during the same period last year. According to data from Scarborough Research, says the report, Newspaper Web sites have helped drive a 13.7 percent increase in total newspaper audience for 25- to 34-year-olds and a 9.2 percent increase for 18- to 24-year-olds.
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