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Title: Next Target Of Cell Phone Industry: Navigation - Reuters Post by: Tanya on May 10, 2007, 04:24:52 AM After hitting alarm clock makers and camera manufacturers, the cell phone industry has a new target -- personal navigation device makers. Handset makers see navigation as one of the next major value-adding offerings and even at this very early stage, analysts say the annual market for phone navigation is worth hundreds of millions of euros. While a few years ago personal navigation device makers like Dutch TomTom shrugged off possible rivalry from the handset industry, they have now acknowledged the potential risk to their business. The world's top handset maker Nokia started to sell its first navigation phone N95 a month ago, and other top vendors are expected to follow shortly, hoping to make 2007 the breakthrough year for cell phone navigation.
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