|
Title: Companies ignore blogs at their peril - Lesley Stones, Business Day Post by: Mark David on April 28, 2007, 04:33:53 PM Love them or hate them, bloggers will not go away. The growing band of ordinary people publishing their thoughts and opinions on the internet has reached 55-million, with thousands more setting up a web log every day. Smart companies should try to harness that massive consumer power to make sure bloggers become their fans and advocates, not their destructive enemies. Numerous cases show how bloggers can practically destroy a company if they take issue with its service, its products or its attitude. In their interconnected world, a complaint on one blog can spread like wildfire around the world as people reproduce it and add opinions of their own.
Read More.. (http://www.mybroadband.co.za/nephp/?m=show&id=6188) |