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Title: How Second Life Changes Customer Service - Jo Best, BusinessWeek Post by: Mark David on April 20, 2007, 07:33:26 PM Web 2.0 is still the hottest buzzword in tech circles, with every big brand worth its salt rushing to open a headquarters in Second Life or build its own MySpace page. But beyond showing off some fancy programming, a handful of companies are already looking at the latest wave of technologies to explore whether user-generated content could be the next frontier in customer service.
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