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Title: MTV goes '4D' with virtual-worlds push - Daniel Terdiman, CNET News.com Post by: Mark David on April 14, 2007, 09:54:12 AM It already has one of the most valuable brand names in television. Now MTV is hoping it can repeat that success as a marketing leader in virtual worlds. That was the cable giant's message during a three-part keynote address Wednesday morning at the Virtual Worlds 2007 conference here. The company is calling its new cross-platform strategy "4D." Essentially, the approach will attempt to combine content from MTV Networks' television shows with fully 3D virtual worlds and then put it all through a feedback loop in which people can interact with TV personalities and create content that becomes part of the shared experience.
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