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Title: Cutting through the Twit Chat - Alexandra Berzon, Red Herring Post by: Alex on April 14, 2007, 01:48:22 AM The script sounds like the Web 2.0 version of Frank Capra’s classic movie “It Could Happen to You.” And the plot goes like this. You launch a modest side project with little fanfare and no PR engine. Influential bloggers like Robert Scoble and Steve Rubel sing your praises. You pay less than $10,000 to display plasma screens at a geek music gathering. Suddenly the blogger chitchat turns to a roaring crescendo. The Wall Street Journal calls. John Edwards logs on to tell voters he just got off an airplane in Houston. Your web site crashes. You’ve invented a new verb. It’s good times for Twitter, a service that’s been around for nine months. But it already has the kind of buzz in the last three weeks that observers say hasn’t happened this fast and furious since YouTube talk reached fever pitch a year ago.
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