|
Title: Tradition Trumps Tech for Teens This Christmas Post by: RealWire on December 23, 2014, 02:57:17 PM Handwritten Christmas Cards and Thank You Letters Beat Social Media Say UK Teenagers
Slough, UK: 23rd December 2014: 13 to 17 year olds are choosing traditional greetings over digital alternatives this festive season with 77% putting pen-to-paper to deliver a handwritten Christmas card, more than double those sending Christmas wishes via social media sites. Thats according to the initial findings from Logicalis seventh Realtime Generation Survey, an annual UK-wide survey of 1000 teenagers. The traditional handwritten thank you letter is also the most popular way for this digital-savvy generation to say thanks for their gifts; 52% plan to write and send a letter or card this Christmas, 44% will text, and 19% said they plan to Skype or Facetime family and loved ones. In spite of this, the survey results reveal that UK teenagers remain hooked on their gadgets: 40% have asked for a digital present this Christmas The average teenager already owns more than five digital devices The top devices owned by UK teens today are: 1. Smartphone 88% 2. Laptop 81% 3. Tablet 66% 4. Games Console 61% 5. Desktop PC 47% On average, teens spend five hours actively engaged in digital activity every day. 8% admit to spending 10-12 hours per day in front of a screen. Chris Gabriel, CTO at Logicalis UK, said, Although these initial findings show this generation is clearly tech-focussed and digital first in every day life, its positive to see that the personal touch and long-standing traditions of sending Christmas greetings is not lost. Further detail of the initial survey results include: Top ways for teens to send Christmas greetings this year: 1. Written Christmas card 77% 2. Text message 42% 3. Social media 36% 4. eCard 10% Top ways for teens to say thank you for Christmas gifts this year: 1. Written thank you letter or card 52% 2. Text message 44% 3. Social media 33% 4. Video call 19% 5. eCard 9% Top ways teens would like to receive Christmas greetings this year: 1. Written Christmas card 80% 2. Text message 34% 3. Social media 30% 4. eCard 12% |