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Title: Excentus Selects ClickSquared to Achieve Cross-Channel Marketing Success Post by: RealWire on November 12, 2012, 03:48:18 PM ClickSquared’s Cross-Channel Marketing Hub will help the Fuel Rewards Network™ customers and its members reap rewards
SaaS marketing platform incredibly intuitive, quick to implement, and cost effective Phased implementation will address short-term needs and scale to meet long-term business goals London, November 12, 2012 - ClickSquared today announced that Excentus, creator of the patented cents per gallon price roll-down at the pump concept and leading loyalty marketing program provider, has selected ClickSquared’s Cross-Channel Marketing Hub to support the company’s customer engagement and cross-channel marketing efforts. ClickSquared’s SaaS-based technology allows marketers to consolidate and manage multi-dimensional customer data, easily analyze and visualize that data, develop cross-channel marketing campaigns with an intuitive drag-and-drop user interface and deliver relevant offers and messages across their customers’ preferred channels. For Excentus, the Hub’s easy-to-use, comprehensive cross-channel marketing features and rich reporting capabilities made it a clear and compelling choice. “We’re one of the leading customer loyalty marketing program providers in the country and our Fuel Rewards Network program has quickly expanded across the U.S., which means we’re facing a number of positive challenges like handling increased amounts of customer data and having the bandwidth to utilize emerging social and mobile channels,” said Scott Wetzel, SVP, Marketing at Excentus. “ClickSquared allows us to be relevant with our Members and allows our program to expand in a customer-centric way. We don’t need to worry about expensive on-site software; the platform is incredibly intuitive and allows us to get up and running quickly to meet our short-term goals and keep on track for our long-term success.” “We’re honored by Excentus’ decision to make ClickSquared the backbone for its cross-channel marketing initiatives. Given the company’s leadership in loyalty marketing, it’s a tremendous validation for our offering,” said Wayne Townsend, CEO. “Everyone at Excentus gets the importance of building strong, data-driven relationships, and we couldn’t be more excited to help them execute on their vision, report on their success and get them there fast without compromising their capabilities down the road.” |